Brazyn Life On Shark Tank: What Happened After The Deal?

Did Nate Lawrie and Tom Hopkins successfully navigate the treacherous waters of Shark Tank to secure a deal? The tale of Brazyn Life on Shark Tank is a testament to both the allure and the potential pitfalls of seeking investment on national television.

This Brazyn Life update and pitch recap dives into the details of their appearance, exploring the highs and lows of their journey on the show. For those pressed for time, we'll provide a concise overview of what transpired with the Brazyn Life Morph Roller after its Shark Tank debut. In Season 9, episode 6, former NFL tight end Nate Lawrie and his partner, Tom Hopkins, entered the tank, hoping to impress the formidable panel of investors with their innovative collapsible foam fitness roller.

Category Information
Name Nate Lawrie
Occupation Former NFL Player, Inventor, Entrepreneur
Company Founded Brazyn Life (2015)
Shark Tank Appearance Season 9, Episode 6 (aired October 1, 2017 - February 25, 2018)
Deal Secured (Initially) $225,000 for 10% equity
Partner Tom Hopkins
Flagship Product Morph Roller (collapsible foam roller)
Website Brazyn Life Official Website

Lawrie stood before the five sharks Mark Cuban, Daymond John, Lori Greiner, Kevin O'Leary, and guest investor Sara Blakely showcasing Brazyn Life's flagship product: a collapsible foam roller designed for portability and convenience. The Shark Tank appearance undeniably had a significant impact on Brazyn Life. Even before the episode aired, the company experienced a surge in demand that nearly depleted their entire inventory. This pre-airing buzz highlighted the power of the Shark Tank effect, demonstrating how a well-placed pitch could instantly catapult a small business into the national spotlight.

Lawries journey on Shark Tank ultimately helped Brazyn Life gain invaluable exposure and, initially, secure what appeared to be a promising investment. The appearance set the stage for the companys future growth and potential success in the competitive fitness market. However, the road to success is rarely without its bumps. The question remains: what went wrong with Brazyn Life on Shark Tank? Despite securing a deal on the show, the agreement ultimately did not materialize. The reasons behind this outcome remain somewhat ambiguous, a situation that is not uncommon in the Shark Tank universe. It is typical for agreements reached on the show to collapse following the episode's airing, often due to alterations in the agreement's conditions or the investors' withdrawal from the deal.

Brazyn Life's core philosophy centers on providing tools that can be used anytime, anywhere, empowering individuals to take care of their bodies and feel better, regardless of their location or activity level. The company encourages its customers to "boldly, unabashedly, fearlessly live life," a sentiment that resonates with athletes and fitness enthusiasts seeking to maximize their performance and recovery. It's worth noting that another company, Zoobean, which appeared on Season 5 of Shark Tank USA in 2014, secured a deal with Mark Cuban for $250,000 in exchange for 25% equity. As of October 2023, Zoobean continues to operate, demonstrating that a Shark Tank appearance can indeed provide a lasting boost to a business, even if the initial deal undergoes changes. The final valuation for Brazyn Life was $1 million, a figure lower than the founders initial estimate of $1.6 million. This difference in valuation often occurs during negotiations with the sharks, who seek to maximize their return on investment.

Nate Lawrie, the driving force behind Brazyn Life, is a former professional athlete, inventor, and successful entrepreneur. He founded Brazyn Life in 2015 and continues to lead the venture, steering the company through the challenges and opportunities of the fitness industry. The episode featuring Brazyn Life aired during Shark Tank Season 9, which premiered on October 1, 2017, and concluded on February 25, 2018, with a total of 24 episodes. This season showcased over 100 different companies and featured series regulars Mark Cuban, Kevin OLeary, Lori Greiner, Robert Herjavec, Barbara Corcoran, and Daymond John. Brazyn Life's mission is deeply rooted in the belief that "life is lived and experienced through a series of finish lines (proverbial and literal)." The company aims to support individuals in reaching their next finish line, whether it's at the end of a race, the peak of a mountain, or the buzzer at the end of a game.

The Brazyn Life Shark Tank update reveals a story of potential unrealized. As seen on Shark Tank, the Morph Roller is designed to be versatile for all athletes, appealing to runners, CrossFit enthusiasts, yoga and Pilates students, swimmers, and physical or sports therapy patients. It is particularly effective for targeting the arch of the foot and other areas of the body, excluding the spine or neck. In addition to Brazyn Life, other companies featured in Season 9 Episode 6 included The Seventy2 (a bag of tools and equipment for emergencies), Jackson's Honest (snack foods made with coconut oil), Qball (a wireless microphone inside a ball), and Trippie (an app for navigating large airports). Rohan Oza, a guest investor on the show, shared his story of business success during the episode. Nate Lawrie and Tom Hopkins hoped to leave the tank with a shark as a partner in Brazyn Life, presenting their collapsible foam fitness roller as a game-changing product.

Matt and Melissa Hammersley also sought guidance from the sharks for Novel Effect, their smartphone app that provides musical accompaniment and sound effects for childrens books. Despite its slender form, the Morph Roller has been rigorously tested to support up to 350 lbs. Its compact form factor makes it easy to bring recovery and mobility training anywhere. The roller is made with bamboo and recyclable aluminum, aligning with the company's commitment to sustainability. As seen on Shark Tank, Brazyn Life's mission is centered on the belief that "life is lived and experienced through a series of finish lines (proverbial and literal)." The company aims to support individuals in reaching their goals, whether it's at the end of a race, the peak of a mountain, or the close of a significant challenge. So, what was the ultimate outcome of the Brazyn Life/Brazyn Foam Roller Shark Tank pitch? Brazyn Life appeared on Shark Tank in Season 9, seeking $225,000 for 10% equity in their company. Although they secured a deal, it ultimately fell through.

Brazyn Life has been featured in numerous publications and media outlets, gaining recognition for its innovative approach to fitness and recovery. If the Brazyn name sounds familiar, it might be because you saw them in a magazine, a roundup of the best fitness tools, or possibly on ABCs Shark Tank (Season 9, Episode 6). The Morph Foam Roller by Brazyn Life is the brainchild of former NFL player Nate Lawrie. He and Tom Hopkins sought $225,000 for a 10% stake in Brazyn Life during Season 9 Episode 6. Despite its slender form, the Morph has been tested to support up to 350 lbs, and its compact design makes it easy to take recovery and mobility training on the go. The product is made with bamboo and recyclable aluminum and has been featured on Shark Tank.

In addition to the Morph Roller, Brazyn Life now offers a massage gun designed to reach farther. The package includes the massage gun, an extension arm, a travel case, four massage heads, and a claw gua sha scraper. Customers can shop Talon, the massage gun that's designed to target hard-to-reach areas. Brazyn Life also offers scratch & dent Morph Rollers, which are 100% functional and have only superficial blemishes on the foam, providing a more affordable option for those seeking the benefits of the Morph Roller.

Brazyn Life Shark Tank Update Shark Tank Season 9
Brazyn Life Shark Tank Update Shark Tank Season 9

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The Morph Foam Roller by Brazyn Life Shark Tank Season 9
The Morph Foam Roller by Brazyn Life Shark Tank Season 9

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Brazyn Life from Shark Tank Reviewed (2023)
Brazyn Life from Shark Tank Reviewed (2023)

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