Tired of scooping litter boxes? What if you could teach your cat to use the toilet? Rebecca Rescate dared to ask that question, and the result was Citikitty, a revolutionary product that not only transformed her life but also redefined pet care for countless cat owners.

Rescate's journey took an unexpected turn when she bravely stepped into the Shark Tank in 2011. Seeking $100,000 for 15% equity, she pitched Citikitty, a toilet training kit designed to help cats transition from litter boxes to using the regular toilet. Her innovative product and compelling presentation captured the attention of the Sharks, ultimately leading to a deal with Kevin Harrington, who offered $100,000 for 20% equity. But what happened after the cameras stopped rolling? The story of Citikitty is one of impressive growth, overcoming challenges, and lasting success.

Category	Information
Full Name	Rebecca Rescate
Born	N/A (Information not publicly available)
Age (as of 2024)	N/A (Estimated to be in her 40s)
Education	N/A (Information not publicly available)
Career	Entrepreneur, Inventor
Company	Citikitty (Founder & CEO)
Shark Tank Appearance	Season 2, Episode 9 (2011)
Deal	$100,000 for 20% equity with Kevin Harrington
Citikitty Product	Cat Toilet Training Kit
Other Ventures	TopDown Planner, Hoodiepillow
Lifetime Sales (Citikitty)	At least $16 million (as of 2022)
Net Worth (Estimate)	N/A (Not publicly disclosed, likely in the millions)
Known For	Inventing Citikitty and appearing on Shark Tank
LinkedIn Profile	Rebecca Rescate LinkedIn

The immediate aftermath of Citikitty's Shark Tank appearance was nothing short of phenomenal. The "Shark Tank effect" is a well-documented phenomenon, and Citikitty experienced it firsthand. Within a mere four hours of the episode airing, Rescate received over 1,800 orders. The surge in demand was so significant that Citikitty became the number one seller on Amazon.com in the Home & Garden department that very night. This explosive growth demonstrated the public's interest in a convenient and eco-friendly alternative to traditional litter boxes.

The investment from Kevin Harrington proved to be a catalyst for significant changes within the company. The infusion of capital allowed Rescate to scale up production, improve marketing efforts, and expand her reach to a wider audience. Citikitty's presence on Shark Tank not only validated the product but also provided invaluable exposure to millions of potential customers. The company capitalized on this momentum, solidifying its position as a leader in the cat toilet training market.

By 2022, Citikitty had achieved at least $16 million in lifetime sales, a testament to the enduring popularity of the product. This figure represents a substantial increase from the $8 million in sales reported by 2018, highlighting the continued growth and success of the company. The appeal of Citikitty lies in its ability to solve a common problem for cat owners: the mess and inconvenience associated with litter boxes. The product offers a step-by-step system that gradually trains cats to use the toilet, eliminating the need for litter and reducing the environmental impact of traditional cat waste disposal.

Customers who have used the Citikitty system report varying training times, ranging from a few weeks to a couple of months. However, the overwhelming consensus is that the effort is well worth it. Apartment dwellers, in particular, appreciate the space-saving and odor-eliminating benefits of a toilet-trained cat. The convenience of not having to buy, store, and dispose of litter is a major selling point for many customers.

While the Shark Tank appearance and subsequent sales boost were undoubtedly positive developments, Citikitty also faced challenges along the way. Managing a sudden surge in demand can be overwhelming for any small business. Rescate had to navigate issues related to production capacity, inventory management, and customer service. Ensuring that the company could meet the increased demand while maintaining product quality and customer satisfaction was a critical task.

Beyond Citikitty, Rebecca Rescate has continued to innovate and explore new entrepreneurial ventures. In 2015, she launched the TopDown Planner, a planning tool based on the "5 principles of happiness." This planner aims to help users manage their schedules, achieve their goals, and cultivate daily gratitude. This venture showcases Rescate's commitment to creating products that improve people's lives, extending beyond the realm of pet care.

Rescate also followed up her success with Citikitty to launch more products including Hoodiepillow, which she also presented. This highlights her commitment to innovation and addressing consumer needs across various markets.

Citikitty's success can be attributed to several factors, including the product's innovative design, Rescate's effective marketing, and the exposure gained from Shark Tank. The product itself is a well-engineered system that gradually guides cats through the toilet training process. The kit consists of a series of removable rings that fit inside the toilet bowl, gradually increasing the size of the opening. This gradual approach allows cats to adjust to the new toilet setup at their own pace, minimizing stress and maximizing success.

Rescate's ability to effectively communicate the benefits of Citikitty to potential customers has also been crucial to the company's success. She has leveraged various marketing channels, including television, print, and radio, to raise awareness and generate interest in the product. Her appearances on Shark Tank and other media outlets have helped to establish her as a credible and trustworthy source of information about cat toilet training.

Furthermore, Citikitty's commitment to environmental sustainability has resonated with many cat owners. By eliminating the need for litter, the product reduces the amount of waste sent to landfills. This eco-friendly aspect of Citikitty appeals to consumers who are increasingly concerned about the environmental impact of their purchasing decisions.

The Citikitty story is a testament to the power of innovation, perseverance, and strategic marketing. Rebecca Rescate identified a common problem faced by cat owners and developed a product that provides a practical and convenient solution. Her appearance on Shark Tank propelled Citikitty to new heights, and the company has continued to thrive in the years since. The success of Citikitty demonstrates that even seemingly niche products can achieve widespread popularity with the right approach.

Citikitty founder Rebecca Rescate is always up to something, showcasing her dynamic entrepreneurial spirit. Her ability to identify opportunities and create innovative solutions has been a driving force behind her success. Whether it's revolutionizing pet care with Citikitty or helping people achieve their goals with the TopDown Planner, Rescate is dedicated to making a positive impact on the world.

The Citikitty system offers several advantages for both cats and their owners. For cats, it provides a clean and hygienic alternative to litter boxes. The toilet is always readily available, and cats don't have to dig through dirty litter to relieve themselves. For owners, it eliminates the hassle of scooping, cleaning, and disposing of litter. It also saves money on litter costs and reduces the risk of unpleasant odors in the home.

To use the Citikitty system, cat owners simply place the training kit inside their toilet bowl. The kit includes a series of progressively larger rings that gradually expose the toilet water. Cats naturally gravitate towards using the center of the ring, and as the opening increases in size, they eventually learn to aim directly into the toilet. The training process typically takes several weeks to a few months, depending on the cat's individual learning speed and personality.

While Citikitty is a highly effective toilet training system, it's not suitable for all cats. Some cats may be resistant to change or may have physical limitations that make it difficult for them to use the toilet. It's important to assess your cat's personality and abilities before starting the training process. However, for cats that are willing and able to learn, Citikitty can be a game-changer.

The Citikitty story serves as an inspiration to aspiring entrepreneurs who have a passion for solving problems and creating innovative products. Rebecca Rescate's journey from toilet-training her own cat to building a multi-million dollar company is a testament to the power of creativity, determination, and a little bit of luck. Her success on Shark Tank provided a platform for growth, but it was her dedication to her product and her customers that ultimately led to Citikitty's lasting impact on the pet care industry.

In the years following her Shark Tank appearance, Rescate has become a recognizable face in the entrepreneurial world. She has been featured on television, print, and radio around the world, sharing her story and inspiring others to pursue their dreams. Her success with Citikitty has opened doors to new opportunities and has allowed her to mentor and advise other aspiring business owners.

The creator of Citikitty went into the shark tank asking for $100k for a 15% share of the company. She asked the sharks to give her $100,000 in exchange for 15% of the cittikitty toilet training company. This meant she valued her company at approximately $666,667.

Citikitty saves you time and money, no more buying kitty litter, no more fighting over who has to clean the litter box. It makes traveling easy too. Your toilet trained cat will use any toilet including public bathrooms and hotel rooms.

Rebecca Rescate's innovative cat toilet training kit has continuously gained traction and interest from cat owners seeking environmentally friendly and convenient alternatives to litter boxes. She sold many citikitty products prior to shark tank.

The Citikitty is one of the successful businesses featured on shark tank. The shark tank effect was immediate and profound. Citikitty was already a popular name amongst cat owners before entering the tank, yet the companys success skyrocketed after the episode aired. Rebecca has sold millions of dollars worth of products since then and has become a household name.

The product is revolutionary cat training system that was made in order to solve the mess as well as the hassle of cleaning out litter boxes. Citikitty offers a solution for cat owners by providing a toilet training kit for cats, eliminating the need for messy litter boxes.

In season 2 episode 9 of shark tank, rebecca rescate appeared seeking $100,000 for 15% of her business. Rescate pitched her business on shark tank in may 2011. She went into the tank seeking. Rebecca rescate took the shark tank stage in 2011 to present her company citikitty in front of the five venture capitalists as well as the fans. Rebecca rescate got a nice deal for her wildly successful citikitty in the shark tank season 2 finale. She partnered with kevin harrington who made a $100k investment for 20% of the business. Rescate pitched her business on shark tank in may 2011.

Facing a sudden surge in demand sounds like every startups dream, but it also brought along its own set of challenges. After citikittys remarkable appearance on shark tank, where it snagged a deal with kevin harrington, the entrepreneurial journey wasnt all smooth sailing. Running a business is not easy and most fail before they get past the learning curve.

To read more about rebecca or citikitty please visit about us >> Citikitty has been featured on television, print and radio around the world. If you would like to feature citikitty or citikitty founder rebecca rescate please conta.

I always thought it would be fun to start a business, but i didn't have the right idea until i toilet trained my cat that this idea fell in my lap, says rebecca rescate, the only person to. Citikitty has led me to amazing things.

Citikitty is a cat toilet training kit that has a series of removable rings that fit in the toilet bowl, gradually increasing the opening in the bowl. Citikitty, the toilet training program for cats, when the cat is fully trained, you take away the rings. Citikitty is a revolutionary cat training system that was made in order to solve the mess as well as the hassle of cleaning out litter boxes. Citikitty offers a solution for cat owners by providing a toilet training kit for cats, eliminating the need for messy litter boxes.

In conclusion, the story of Citikitty is a compelling example of how a simple idea, combined with hard work and strategic partnerships, can lead to remarkable success. Rebecca Rescate's journey from toilet-training her cat to building a thriving business has inspired countless entrepreneurs and has transformed the lives of cat owners around the world. Citikitty's enduring popularity is a testament to the product's effectiveness, its environmental benefits, and Rescate's unwavering commitment to her customers.

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